Blog post

Snapchat pitches its ad platform to SMBs

Social Media Aug 03, 2026

Snapchat pitches its ad platform to SMBs

The app’s effort to promote its younger audiences may be good for smaller brands but may alienate larger clie...

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Blog post

LinkedIn offers the option to report AI slop

Social Media Aug 02, 2026

LinkedIn offers the option to report AI slop

The platform is testing a new feature that allows posts and comments to be privately flagged as being generated by ...

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Editorial note

Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

Social Media Jul 29, 2026

Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 ...

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Editorial note

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

Marketing Jul 28, 2026

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as ...

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Editorial note

How Open-Weight AI Models Could Save Your Business Thousands

Social Media Jul 28, 2026

How Open-Weight AI Models Could Save Your Business Thousands

Worried about AI pricing model costs rising out of your budget? Curious whether there's a way to run capable AI mod...

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Blog post

How to maximize Instagram marketing in 2026

Social Media Jul 27, 2026

How to maximize Instagram marketing in 2026

Brands that want to establish or expand their presence on the app should consider enlisting the help of Meta AI, wo...

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Editorial note

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Social Media Jul 26, 2026

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the e...

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Editorial note

Will Meta’s massive AI bet pay off?

Social Media Jul 23, 2026

Will Meta’s massive AI bet pay off?

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the ma...

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Editorial note

From Yamal to the mall: How American Eagle is going back to school

Social Media Jul 23, 2026

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effor...

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Stories, systems, and practical notes from the publishing layer.

Snapchat pitches its ad platform to SMBs

Recent articles and operating playbooks

Snapchat pitches its ad platform to SMBs

LinkedIn offers the option to report AI slop

Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

How Open-Weight AI Models Could Save Your Business Thousands

How to maximize Instagram marketing in 2026

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Will Meta’s massive AI bet pay off?

From Yamal to the mall: How American Eagle is going back to school