Blog - SocialMatik

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Meta launches integrated booking for lead ads

Social Media Jun 24, 2026

Meta launches integrated booking for lead ads

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the sign...

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Editorial note

Claude Code for Everyone: How to Get Started

Social Media May 05, 2026

Claude Code for Everyone: How to Get Started

Want to build your own custom AI tools and automations, but don’t have coding or developer experience? Curious how ...

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Editorial note

New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

Social Media Apr 30, 2026

New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

Are you still directing your Instagram followers to a link in bio page? Looking for new ways to make Instagram work...

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Editorial note

Share of Voice Tools for Growing Companies

Marketing Apr 28, 2026

Share of Voice Tools for Growing Companies

When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives li...

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Editorial note

Zero-click searches and the future of your marketing funnel

Marketing Apr 28, 2026

Zero-click searches and the future of your marketing funnel

Search results used to be a doorway. A brand ranked, someone clicked, and they landed on a website. But today, that...

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Editorial note

How to do keyword research for AEO (+ Tools)

Marketing Apr 28, 2026

How to do keyword research for AEO (+ Tools)

When I first started auditing content for answer engine visibility, I assumed the keyword research process was roug...

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Editorial note

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

Marketing Apr 28, 2026

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email, the...

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Editorial note

Intro to Claude Cowork: How to Get Started

Social Media Apr 28, 2026

Intro to Claude Cowork: How to Get Started

Looking for a way to get actual work done with AI, not just chat with it? Tired of micromanaging every step of an A...

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Editorial note

Answer engine optimization vs. traditional SEO: What marketers need to know

Marketing Apr 27, 2026

Answer engine optimization vs. traditional SEO: What marketers need to know

Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers...

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Stories, systems, and practical notes from the publishing layer.

Meta launches integrated booking for lead ads

Recent articles and operating playbooks

Meta launches integrated booking for lead ads

Claude Code for Everyone: How to Get Started

New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

Share of Voice Tools for Growing Companies

Zero-click searches and the future of your marketing funnel

How to do keyword research for AEO (+ Tools)

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

Intro to Claude Cowork: How to Get Started

Answer engine optimization vs. traditional SEO: What marketers need to know